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Helzberg Diamonds to Launch ‘Silver Salutes the Service’ Initiative

Silver Promotion Service Partners with Helzberg on Jewelers for Veterans Project

New York, NY (November 9, 2015) — The Silver Promotion Service (SPS) announced that it has joined forces with Helzberg Diamonds on a veterans focused program to be launched in conjunction with Veteran’s Day. The in-store and e-mail campaign will spotlight Helzberg’s new silver collection featuring the branches of the US Military. The in-store promotion will run in Helzberg’s stores in military locations and in key markets including Seattle, San Antonio, and Washington DC. Point-of-sale materials, provided by the SPS, will direct consumers to the Jewelers for Veterans Foundation whose mission is to connect veterans with employment opportunities within the jewelry industry. The program will run until the end of November.

Commenting on the partnership, SPS Director Michael Barlerin said, “We could not be more proud about the opportunity to support Helzberg’s commitment to the veterans. We believe that the particular collection of silver beads and charms they have created will both resonate with and honor members of the military community.”

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is a subsidiary of Berkshire Hathaway Inc. (NYSE symbols BRK/A and BRK/B). For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit

The Silver Promotion Service was introduced in 2008 by the Washington D.C.-based Silver Institute. The objective of the SPS is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.  For more information on the SPS please visit

Michael C Barlerin
Tel: +1 212-704-2084

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